501 Crop Jeans

Close your eyes. Think "jeans." Now open. They were 501s®, right? They're literally the blueprint for every pair of jeans in existence - burned into the world's collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they have never gone out of style. And they never will.

• 84% cotton, 15% organically grown cotton, 1% elastane

The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.