1901 "Japan" 501 Jeans

In 1901, the license plate made its debut, a famous trumpeter was born, a man crossed the Atlantic in a box and the fifth pocket was added to 501 Jeans. Many assume this to be the coin pocket, but no-the fifth pocket is the left back pocket, half of the now-iconic Levi's rear view. "Jeans," as we know them today.

• 100% Organic Cotton

The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.