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£99.00 £49.00
Effortlessly elegant, the Prim dress can be worn for work, weekends – and everywhere in-between.
Launched in 1981, the brainchild of Marilyn Anselm has grown into an essential British brand that offers affordable luxury for modern women. Tailored for a feminine look, you’ll find everyday polish alongside standout event pieces.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
