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£190
The brainchild of Emma Grede and Khloé Kardashian, Good American is all about denim. The label was founded in 2016 after the duo spotted a gap in the market for size-inclusive clothing, leading them to launch an array of soft and stretchy, frame-contouring styles. And when the brand's not busy spinning pairs of skinny, straight-leg and flared jeans? It's catering to the other areas of your wardrobe with an irresistible collection of T-shirts, knitwear and shirting.
Good American designs jeans, bodysuits, swimwear and other everyday basics for women with body positivity and inclusivity in mind. Sizes run from 4 to 28, and pieces are shown on different sized models. The B-Corp certified brand was created by Khloe Kardashian and Emma Grede.