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£70 £138
Good American, curated by Reiss, is a collection designed to work perfectly with your existing Reiss wardrobe. Innovative, solution-led denim and lifestyle garments champion inclusivity, enhance curves and represent body acceptance. By women, for women.
Make even your off-days an occasion with this midi dress. It’s knitted into a soft, ribbed arrangement with long sleeves and a funnel neckline, perfect for the cooler months. Subtle ruche detailing is added to the waist, designed to flatter your figure whilst still appearing modest.
Good American designs jeans, bodysuits, swimwear and other everyday basics for women with body positivity and inclusivity in mind. Sizes run from 4 to 28, and pieces are shown on different sized models. The B-Corp certified brand was created by Khloe Kardashian and Emma Grede.