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£390
Selfridges Says: It all started with a single pair of jeans. Jens Grede and Erik Torstensson were already long-time business partners and friends when they launched FRAME in 2012, introducing their label to the world with the now-iconic Le Skinny de Jeanne style. Fast-forward more than a decade, and it’s safe to say the brand is riding high, with an impressive roster of fan-favourite pairs – Le Jane, Le High, we’re looking at you – as well as a carefully curated selection of ready-to-wear heroes.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.