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£270
Inspired by flared silhouettes of the 70s, these high-waisted jeans by Frame reinvent the classics with their denim composition and fall to a regular length. Plain for ultimate versatility, slip on with whatever takes your fancy. Less Laundering It's best to wash denim as little as possible in order to prevent shrinking and fading. Delay washing your new jeans as long as you can, instead hanging them out on the washing line to air. When they are ready for a freshening up, turn jeans inside-out and wash separately in cold water and line dry, if possible.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.