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£225.00
Selfridges Says: Erik Torstensson and Jens Grede launched FRAME in 2012 with just a single pair of jeans. They did one thing, and they did it well (hence their A-list-approved status today) – and the natural evolution of this is the brand's L’Homme style. Masterfully shaped to a straight-leg, slim fit, they’ve already been given a subtly broken-in allure, so everything from mid-week brunch to Saturday night drinks is an easy yes in this pair.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
