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£75
No tailoring collection is complete without a classic poplin shirt. Cut on a slim block, this one features a pointed collar, mother-of-pearl buttons and cuffed long sleeves. There's a slight stretch to the cotton-blend fabric and darts at the back for a neat shape.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.