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£75
This shirt is the brand’s menswear team's refined take on classic resort styles. Bouclé-knitted from an organic cotton blend, it has a relaxed camp collar, short sleeves and tonal buttons along the front. It'll work equally well styled with jeans and shorts.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.