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£65
The shape of this shirt nods to '50s bowling styles, but the open-knit construction and spread collar feel thoroughly modern. Designed for an easy-going fit, it's engineered from pure organic cotton and features breezy short sleeves and tonal buttons. It's an effortless throw-on piece to wear with shorts, chinos and jeans.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.