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£40 £95
This striking shirt is crafted from denim which has been garment-dyed to achieve the bold crimson hue that's lightly faded at the edges. The resort collar, side slits and relaxed shape lend effortless appeal. Style it as a set with the matching trousers.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.