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£75
COS's in-house print team honoured traditional techniques when creating the floral woodblock motif on this short-sleeved shirt. Offered in a two-tone palette, it's crafted from cotton and designed with a resort collar, chest patch pockets and back pleats that lend subtle definition to the relaxed shape.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.