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£95
This modern shirt highlights the menswear team's commitment to craft. It's crafted from crisp white cotton and embroidered with broderie anglaise leafwork that was sketched in-house. The laid-back camp collar complements the relaxed shape, while the tonal mother-of-pearl buttons give it a clean finish.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.