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£30
COS' detail-driven approach to design can be seen in key aspects of this cotton T-shirt, such as the finely ribbed, overlapping neckline. The boxy cut brings a contemporary edge to a classic piece, whilst the timeless black hue means that styling will never be an issue.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.