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£30
Quality T-shirts have been a cornerstone of the COS collection since day one. An understated essential, the 24/7 tee is made from soft organic-cotton jersey and comes in a vibrant bright-blue hue. Cut in a regular fit, it has a tightly ribbed round neck, long sleeves and neat topstitching at the edges.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.