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£24.5 £35
Merino Wool Beanie
As the name suggests, Colorful Standard is raising the bar for everyday basics, promising ethical production in Portugal, more-sustainable materials like 100% organic cotton and biodegradeable-acetate sunglasses, and recycled & FSC packaging. With a more-responsible rolling collection of core essentials rather than short-lived seasons, these are colourful basics with a clearer conscience.