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£390
Burberry's crew-neck T-shirt stands out for its poplin sleeves, which are decorated with the label's iconic checked pattern - it dates back to the '20s and is one of the industry's most recognizable motifs. Created in a process that conserves water use, it's cut from soft white cotton-jersey in a relaxed silhouette. Wash yours on the lowest temperature - not only is this a more considerate laundry method, it'll also help protect the fabric and print.
Creators of the wardrobe staple that never goes out of style, Burberry has been a leading voice of fashion innovation since its Basingstoke beginnings in 1856. From the early invention of gabardine to its 1990s fashion re-birth, Burberry has always declared its character in a resolute voice, with an artful approach to heritage style.