Brand-Patch Sweatshirt

Selfridges Says: Now considered one of the pioneers of Scandinavian style, Acne Studios started its reign in 1997 with a single capsule of raw denim jeans. Today, the Stockholm-based label has expanded into a multi-faceted style empire that counts playful jewellery among its collections. You’ll find the brand’s recognisable smirking mascot on an array of charm-laced, gleaming creations, all of which echo the brand’s vivacious spirit.

• 100% cotton
• Ref: R04326848

Swedish design collective ACNE was founded in 1997 by Jonny Johansson. Initially specialising in jeans the brand now is a byword for modern classics infused with Scandinavian cool as seen in the likes of Stella and Elle.