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£970
Gucci's motifs and branding are some of the most easily recognisable around, but that doesn’t mean the Italian label isn’t afraid of a little experimentation. Take the GG Supreme cross-body bag; cut from canvas and printed with the house’s iconic GG monogram, its archive-inspired design clashes with a minimalist iteration of the brand's sturdy Web strap. With that in mind, wear it with a Peter Pan dress and chunky trainers.
Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.